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About the CDMS Program

Program information

Is social media changing the world for better or worse? How do smartphones shape the way we think and behave? Can popular culture create and challenge stereotypes? Why are ads so effective at persuading people to buy?

In a time in which communications and digital media is ubiquitous, Communication and Digital Media Studies is a cutting edge program designed to provide you with a strong foundation in scholarly, civic, and professional knowledge and skills pertaining to the roles, practices and impacts of communication and digital media in society. You will learn about the fast-changing communication environment in which we live, explore the social and cultural impacts of many media and technology, and hone professionally relevant communication skills.

You will develop specialized knowledge about how a range of media forms like TV shows, films, video games, wearables, smartphones, tablets, blogs, social networking platforms and search engines are changing the world.

You will become a strong communicator who is able to present your ideas in a variety of forms such as research essays, case studies, journals, blogs, digital stories, tweets, machinima, mini-Ted Talks, debates, and YouTube videos.

Career opportunities

Every organization in society—from businesses and governments to advocacy groups and the creative industries—needs communication professionals who understand the roles and effects of communication technologies. Jobs for communication degree holders are abundant. A recent indeed.com search for “communication” jobs in Ontario highlighted 60,000 new opportunities for communication degree holders!

Some of these include:

  • creative director
  • digital media strategist
  • journalist
  • professional editor
  • social media director
  • public relations officer
  • communications specialist
  • freelance content creator
  • communication policy analyst

Learning Outcomes

The Communication and Digital Media Studies program experience will enable you to gain:​

  1. Depth and breadth of knowledge about research on communication and digital media in society.
  2. Awareness of significant methods and theories in the field of communications and digital media studies.
  3. Ability to utilize relevant methods and apply theories to the study of communication and digital media in society.
  4. Communication skills: spoken, written, interpersonal, intercultural, digital and critical.
  5. Autonomy with regard to academic, civic and professional development and communication.
  6. Awareness of limits of knowledge about communication and digital media studies in society.

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